Around every year's Spring Festival, the tire industry is very busy. Before the Spring Festival, there are many annual corporate meetings and dealer conferences; after the year, there are various promotion meetings, order meetings, road shows, and other activities.
Spring should be a period when the tire business is a little dull. When the sunlight and high temperature in summer accelerate the aging of tire rubber, tires wear out quickly, and the tire business will be in full swing in the hot season.
The tire business is stable, but when the peak season turns into a low season, how should tyre distributors make adjustments? How to use this stable period to improve their competitiveness is particularly important.
Now is the best time for tyre distributors to sort out and integrate products in the region. A moderate adjustment of tire product structure will not have much adverse impact on market sales but can lay the foundation for the next peak sales season.
Now the competition in the tire industry is fierce, and the tire performance of the old products of the big brands is stable, but at the same time, the tire price is transparent. If they want to improve their core competitiveness in the tire industry, tyre distributors must constantly seek suitable new products.
Good products can not only help dealers to open up the market, but also have higher profit margins. The off-season is the best time to find new products.
Among the tire products in operation, there are some old tire products that have a certain customer demand but no profit. Don't make a big deal on such tire products during the peak sales season. However, if timely adjustments are made in the off-season, and new tires are used to replace old products, it will be a benign adjustment to the tire product mix of tyre distributors, and the off-season of tire sales is a good transition period.
Every tyre distributor should increase sales every year. Tire manufacturers will also increase sales targets for dealers every year. How to complete the sales task? The answer is to expand the customer base.
Of course, this needs to do some data statistics on their own sales in the early stage, such as the number of customers developed by tyre distributors, the conversion rate, and the number of customers.
In this way, they know which customers they should eliminate, how many customers they should develop, and how many customers they can convert, so as to complete sales tasks more efficiently. The off-season is definitely a good time to integrate customers and expand sales.
Whether it is a tire company, tyre distributor, or tire shop, if you want to have good performance, you must at least have a stable and excellent team. Guarantee the stability of the core team, so that you can achieve good results without hesitation during the front-line war.
During the peak season, tyre distributors are too busy to manage their teams carefully, but the off-season is a good time to stabilize the military and consolidate the internal management of tire companies.
While helping employees sort out their work, they can also clearly see the problems faced by the company and lay a solid foundation for the next peak sales season.
Make reasonable use of the off-season sales, adjust the brand, develop good customers, and build an excellent sales team at the same time. When the next peak sales season comes, tyre distributors must be invincible tire sales champions!