Marketing specialists are able to better carry out activities according to the characteristics of tires. The understanding of tires is helpful for marketing. Therefore, how do tire industry marketing?
The tire industry has been developing for a long time, and there are a lot of practical marketing methods now.
However, with the coming of the era of new retail, the Internet has been integrated into all aspects of life. Consumers' consumption patterns have had great changes, and tire sales channels and methods of tyre distributors have also changed.
Therefore, a new way of thinking is crucial in marketing.
In the tire service industry, tire stores are the beneficiaries of the regular customer economy. You can have a stable income from your stores only when customers have enough trust in you.
Some people will think that it is good to have new customers. However, for tire stores, the benefits of regular customers are far greater than those of new customers.
For a small and medium-sized tire store, if you spend more effort and price to attract new customers, you can only get a completely disproportionate return.
The reception and service of new customers are more complicated than those of regular customers. You need to build everything from the beginning to win their trust to purchase.
On the contrary, regular customers have a strong sense of trust so the tire company does not need to spend a lot of effort on persuading.
To some extent, new customers can be regarded as "individual customers" since most of them chose an unfamiliar tire store mainly out of necessity.
Regular customers will often pay for some "big projects" in the store such as tire replacement, this is because they are familiar with and trust the store. It will bring more benefits to the store.
Therefore, the boss and store manager of a reliable tire company should make more efforts to think and improve the satisfaction of regular customers toward projects in the store instead of seeking new customers.
It is necessary to improve the added value of the store service through the satisfaction of some small items such as car wash. Also, it is needed to build the trust of regular customers in the store and the habit of consumption in the store. The purpose of the company is to create real customers. For the majority of tire stores, the main purpose is to maintain regular customers.
It is necessary to have a regular customer mindset, and it requires experience and time.
First of all, tire stores should establish a complete system of regular customers.
Nowadays, more and more tire companies began to establish membership cards, consumer cards, points malls and other systems for their regular customers. The aim is to increase customer engagement.
Second, they should increase the frequency of customers' visits to the store.
A tire franchise store is not completely inaccessible to other fields such as car wash services, car beauty services, safety inspection services, parts replacement services, etc. These are acceptable and can also increase the frequency of customers' visits to the store, and turn them from new customers into regular customers.
In addition, you should establish a customer profile for your regular customers. In many cases, customer profiles can reflect that a tire company attaches great importance to regular customers.
There must be a complete and timely update of the profile system for customers' cars. When regular customers arrive in the store, you can quickly provide solutions for them based on their information. This is the best way to win their positive feelings.
It also helps to improve the stores' customer management level.
It is needed to make efforts to increase customer recognition of technician skills. The owner of the tire store should choose competent and professional technicians with long-term management vision to be the mainstay of the store, and keep them in close contact with in-store customers.
When a store has standardized equipment, a professional technicians team, and good service consultants, the tire company will not worry about new customers not becoming regular customers.
Finally, it is necessary to strengthen the connection with your customers.
All changes related to customers and their cars should be notified on time, and it is best through online communication. For example, it is a good choice for a tire company to build a community through third-party software, which can deliver messages and in-store events directly to customers.
In this way, customers can get a good experience. In addition, it can also greatly reduce the operation and management costs and improve the operation efficiency of the store.