In the tyre industry, tyre distributors are like generals, leading retailers to work hard in the tyre market. A good tyre distributor is a blessing for a tyre brand.
It's not difficult for a tyre distributor to become an expert, as long as you actively use modern thinking to make your brand.
1. Excellent tyre distributors should be committed to brand operation
The brand operation of tyres is an inevitable trend. Only brand operation can make it bigger and stronger. The brand operation of tyres is not just a matter of tyre distributors. The brand operation of tyres generates potential energy and promotes distributors to become bigger and stronger. The tyre brand is the distributor's money spinner.
2. Excellent tyre distributors should be committed to win-win cooperation with tyre manufacturing companies
It is important to build a win-win relationship between tyre manufacturers and tyre distributors, because the win-win cooperation between tyre manufacturers and tyre distributors is the need for brand development, and also is the need for market changes. What's more, win-win cooperation between the company and tyre distributors is the need for benefit sharing.
3. Excellent tyre distributors should be committed to improving the degree of specialization
(1) The professional attitude that an excellent tyre distributor should have: attitude is more important than ability, so they should bid farewell to the era of self-employed and look at themselves with a development perspective by starting tyre company operation, looking at the headquarters with a learning perspective, and learning to keep pace with the times when the game rules are upgraded.
(2) The spirit that an excellent tyre distributor should have in professionals: professionalism, daring to be responsible, professional image, innovative spirit, collaborative spirit, and standardized operation.
(3) Excellent tyre distributors should improve their professional ability: overall thinking ability, continuous learning ability, serious execution ability, and standardized management ability.
4. Excellent tyre distributors should be committed to increasing terminal sales
Distributors should do a good job in visual marketing and rely on the terminal image to increase sales. Distributors need to improve sales skills and rely on professional skills to increase sales.
(1) Improve tyre sales from four rates (store entry rate, transaction rate, joint rate, average customer unit price);
(2) Terminal consultative sales skills;
(3) Six major strategies for terminal sales of tyre distributors;
(4) Value marketing;
(5) Prop marketing;
(6) Verbal tricks to sell tires and speak right for marketing;
(7) Concept marketing;
(8) Experience marketing.
5. Excellent tyre distributors should strive to strengthen terminal construction
Win in the terminal. How to correctly build the terminal:
(1) Do a good job in tyre market research and layout planning;
(2) Analyze the competitors of tyre distributors and confirm the benchmarking objects;
(3) Analyze market capacity and formulate layout strategy;
(4) Start the model market, so as to promote work in all areas by drawing upon the experience gained on key points;
(5) Organize matching personnel and rely on teamwork;
(6) Reasonable construction of terminals to quickly occupy the tyre market;
(7) Tyre distributors seek regional breakthroughs to create a lighthouse effect.