With the acceleration of China's auto industry, the prospect of China's big truck tire market is broader and the competition is more intense. In the competition of big truck tire brands, many international big truck tire brands undoubtedly play a pivotal position in the market.
By analyzing the marketing and promotion activities of these international big truck tire brands, it is not difficult to see that if the international big truck tire brands want to have a good performance in the Chinese market, it is crucial for them to grasp the four trump cards: "environmental protection", "sports", "spokesperson" and "service".
With the development of society and the economy, environmental protection has attracted more and more attention. The introduction of policies such as the reduction or exemption of purchase tax for small-displacement vehicles and the introduction of high-standard subsidies for new energy vehicles also reflects the importance that all parties attach to energy conservation and environmental protection.
Coupled with the global financial crisis, big truck tyre manufacturing companies and supporting enterprises must put the concept of energy saving and environmental protection on top priority in the research and development process.
Therefore, no matter in the development of truck tire products or the brand communication of truck tires, it is a common strategy for big truck tire companies to focus on environmental protection.
In order to build brand awareness of truck tires, international truck tire brands often rely on sports marketing to achieve this communication goal. In order to shorten the distance from Chinese consumers, more and more companies are sponsoring Chinese sports events.
The truck tire industry has entered a brand era, and it will become more and more normal for truck tyre manufacturing companies to choose their spokespersons.
Truck tires, as an accessory product of trucks, are often easily overlooked by consumers. Therefore, improving tire services for car owners and allowing consumers to truly experience the performance of truck tires has become another focus of tire companies in marketing.
Many tire companies have launched tire testing and safety maintenance consulting services all over the country. Since service marketing is more experiential and interactive in communication with consumers, it is easier to increase consumers' loyalty to big truck tire brands.
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